Metro Central earns "Certificate of Excellence" by Tripadvisor

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22/05/2014 - Real Estate

We are delighted to announce that Metro Central Hotel Apartments has been awarded the 2014 Certificate of Excellence by TripAdvisor.

What is the Certificate of Excellence?
Founded in 2010, the Certificate of Excellence award honors hospitality businesses that consistently achieve outstanding traveler reviews on TripAdvisor. Properties that are awarded the Certificate of Excellence demonstrate hospitality excellence and represent the upper echelon of businesses listed on TripAdvisor, the world’s largest travel site.

The certificate is awarded to outstanding accommodations, vacation rentals, attractions and restaurants from around the world to recognize the fact that they consistently impress travelers. In fact, the Certificate of Excellence is a source of pride for hospitality professionals because it is solely determined by traveler reviews and ratings on TripAdvisor.

How are the nominees selected?
To determine Certificate of Excellence honorees, TripAdvisor uses a proprietary algorithm that factors in a variety of user-generated content. This includes review ratings, overall rating and quantity and recency of reviews. To qualify for a Certificate of Excellence, a hospitality business must:

  • Maintain an overall TripAdvisor rating of at least four out of five
  • Have a minimum number of reviews
  • Have been listed on TripAdvisor for at least twelve months

A property’s popularity ranking on TripAdvisor is also factored into the algorithm.

TripAdvisor is the only impartial travel review site and remains the market leader. Guests are not able to book through the site and therefore the reviews posted are seen throughout the industry as being of more value than bespoke booking engines such as Booking.com or Agoda.

How did Metro Central achieve the Reward?
The Metro Central team is focused on delivering on the soft factors, the service and creating a sense of wellbeing amongst our guests. This has allowed us to impress our guests and ensure that the level of reviews on TripAdvisor is outstanding. The Award is a reflection of the team’s hard work and dedication and shows their understanding of the hospitality concept Metro Central aims to deliver.

The advent of online reviews and their relevance to the potential guests travel choices has made guest satisfaction a vital part of online business success. The key is not only to exceed a guest’s expectation but also to ensure that the guest takes the time to write about their experience. This has been our key challenge but through marketing the Review site and reminding our satisfied guests to comment we have managed to secure our online reputation.