Wyndham Dubai Marina & TRYP by Wyndham’s F&B outlets set to reap the benefits of new customer analytics technology

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30/01/2018 - Our Portfolio Updates

Wyndham Dubai Marina and TRYP by Wyndham’s cluster F&B management team has introduced a new data analytics tool that will help them better understand and cater to the preferences of guests dining at outlets located in both hotels.

The objective is to collect, store and analyse data about their customers. This data is used to enhance operational efficiencies and create guest profiles, allowing the operations team to provide personalised services to diners.

All data is subsequently shared between each outlet across both properties so that repeat customers are recognised and their preferences catered for by restaurant staff.

The system’s ability to provide detailed insight into customer preferences is expected to ultimately boost revenues and reduce marketing costs across all outlets.

The greater the amount of data available the more accurate the system will become, making it an increasingly important tool for staff when dealing with customers.

The software will ultimately provide TFG F&B’s assets with a competitive edge in the marketplace.

According to KPMG’s latest report focusing on the UAE’s F&B industry, the sector is expected to grow at a rate of 4% per annum until 2020 with more than 2,800 new outlets set to open in the intervening period. In such a competitive landscape it is crucial to provide the highest levels of customer service and this technology will help achieve this.

TFG Asset Management (TFGAM) is always searching for new ways to improve the performance of our assets and the introduction of this tool is an example of this approach.