Duncan Fraser-Smith, the recently appointed director of The First Group’s (TFG) new dedicated Food & Beverage (F&B) division, has been named the top influencer in the Middle East F&B sector by respected publication Caterer Middle East.
The accolade marks a significant professional achievement for the industry veteran who joined TFG in 2017.
In praising Fraser-Smith, Caterer Middle East cited his extensive experience in Australia, Asia and the Middle East, where he has developed and operated “leading-edge, brand-defining High Street and hotel-based outlets, ranging from deconstructed bars, cafes and lifestyle outlets through to traditional steakhouses and contemporary fine dining [restaurants]”.
At TFG, Fraser-Smith is overseeing the introduction of a range of original and branded F&B brands to Dubai, which fill an existing gap in the market for affordable lifestyle-driven dining concepts.
Since joining TFG, he has overseen the opening of five new outlets at a variety of TFG-owned hotels, ranging from a deli and cocktail club to an authentic smokehouse. In 2018, his team will be in charge of achieving optimal results at all our recently opened and existing outlets and introducing six new outlets.
We are delighted to see one of our colleagues being honoured by one of the industry’s most respected magazines and rewarded for what has been a great year for TFG’s F&B department. We look forward to the expansion of TFG’s F&B portfolio in 2018 and helping support its success in the years to come.
Caterer Middle East Power 50
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