Iconic Metro Central Hotel Apartments to be rebranded as a Citadines Apart’ Hotel

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21/05/2018 - Our Portfolio Updates

TFG Asset Management is pleased to announce that by the end of June, Metro Central Hotel Apartments will be rebranded as a Citadines Apart’ Hotel. As one of the world’s most-respected hotel-apartment brands, Citadines will play a major role in shaping Metro Central’s future success.

The Citadines brand is managed by Ascott Limited, one of the world’s largest operators of serviced residences with more than 250 properties located in 90+ cities across the Americas, Asia Pacific, Europe and the Gulf. It is a subsidiary of CapitaLand, which is one of Asia’s largest real estate companies, headquartered in Singapore. One of CapitaLand’s real estate investment trusts (REITs), “Ascott Residence Trust”, which is listed on the Singapore Exchange, operates a portfolio of 73 properties that consists of all the brands under the Ascot Limited portfolio. Thanks to its vast experience as an owner and operator, Ascot Limited delivers consistent results to its partners and investors.

In recent months, TFG Asset Management has been working with Metro Central staff to facilitate the transition to the Citadines brand, including adopting new operational practices and marketing strategies. It is crucial that the hotel’s management team is adequately trained to ensure all brand standards are met and customers receive the highest levels of service expected of such a respected organisation.

Known worldwide as a trademark for successful hotel apartment operations, we are very pleased to welcome Ascott Limited as one of our trusted partners. Citadines Metro Central was one of the first hospitality projects supervised by TFG Asset Management and it is very rewarding to witness its latest evolution. We look forward to working with Ascott limited and providing the additional benefits offered by this brand association to our owners for the following years.