With TFG Asset Management’s first white paper set to be launched in the coming months, the group is already planning its second research paper, which will focus on the feasibility of the Go Green hotel concept in Dubai.
Go Green, which aims to create awareness of environmental sustainability in the hotel sector, has been widely implemented by hoteliers in international markets, although local conditions make it a more challenging prospect in the Gulf.
In compiling the white paper, TFG will invite industry experts to discuss the future of the Go Green concept and initiatives in support of a sustainable hotel industry.
“As consumers embrace environmentally responsible brands, sustainability is fast becoming a commercial imperative in the hotel industry,” said Mariano Faz, Head of TFG Asset Management. “Going ‘Green’ can also benefit a hotel’s bottom line.”
Faz said TFG Asset Management was currently implementing Go Green best practices at The First Group’s Auris Metro Central development, located in Dubai’s TECOM precinct.
“We have introduced energy saving measures, water-saving equipment, and waste management initiatives,” he said. “The net result is that we are saving money while promoting health and well-being.”
The white paper will provide hoteliers with practical information on examples of sustainable practices and guidance on how to implement sustainable best practices across their operations.
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