TFG Asset Management delegates attended HSMAI’s first Middle East Strategy Conference

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22/11/2016 - Event

The Hospitality Sales & Marketing Association International (HSMAI)’s first Middle East Strategy Conference was held on 5th October 2016 at the Conrad Hotel. The 1-day conference featured an array of distinguished speakers, reviewing the current hotels’ performance and focusing on long-term vision, and strategy to increase profitability. TFG Asset Management team has been invited to this exclusive and informative conference.

The HSMAI conference addressed numbers of key issues that hoteliers in the emirate are currently facing. John Fareed – Principle at John Fareed Hospitality Consulting LLC, USA raised an interesting discussion questioning if there is actually any discrepancy among soft brands, boutiques, and lifestyle, as hotel management companies continue to launch a plethora of brands.

Michael McCartan – Managing Director at Duetto, EMEA further added to the issue of commoditisation a challenge of the growth of third party intermediaries, contributing to the rise in distribution costs. Niels Mekenkamp, Director Hospitality PreSales, EMEA, Infor Hospitality wrapped the day by proposing a KPI shift from RevPAR to ProPAR as eventually, the hotel’s success depends on the bottom-line performance.

“The conference was very well organised and the speakers have very well brought out some of the critical issues to daylight such as hotels’ short-sighted tactic to undercut prices to secure their room nights.” – commented Birthe Bolz, General Manager at Auris Metro Central Hotel Apartments.

The conference provided great insights. Now it is time for the hotel asset managers to understand and advise properly the owners of the best strategies and practices.