About Us

At the leading edge of TFG Asset Management is a team of asset managers that combine more than 50 years of experience in the global hotel, hospitality and property industry.  Together we have worked on projects across the UK, Spain, Dubai, Qatar and beyond – cultivating a high level of expertise that allows TFG Asset Management to be a leading authority in all aspects of asset management. Our team of asset managers’ extensive experience has also enabled it to establish strong relationships with key hospitality leaders around the globe. From its headquarters in the strategic hub of Dubai, TFG Asset Management is well placed in the heart of commercial activity to meet the needs of the rapidly changing regional marketplace.

For a full overview of TFG Asset Management, please download our brochure.

Daniel Lubert


Daniel Lubert’s devotion to the global property market and aptitude for detecting emerging markets has proved extremely successful, taking the group of companies to the United Kingdom, Spain, Cyprus, South East Asia, West Africa, CIS countries, the United Arab Emirates and the USA. With a background in commerce and mathematics, Danny specialises in financial structuring, acquisition and marketing.

Rob Burns


Rob Burns is a graduate of Pennsylvania State University where he studied Business, Marketing, and Hotel & Resort Management. His career in property development dates back to 1986, spanning the USA, United Kingdom, Europe, CIS, Africa and the Middle East. He has a diverse background in a wide array of disciplines including the direction of sales and marketing operations, brand advertising, database marketing, direct mail, telesales, print and public relations, as well as extensive interactive experience.

Mark Tolner


With over 30 years’ experience in a variety of senior-level business operations, including shipping, asset management, venture capital and feature film production and distribution, Mark has proudly assisted in the key development of a large number of international ventures. He draws from this extensive background as Chief Financial Officer for The First Group, helping to facilitate and manage our rapid growth.

Rashad Barajakly


Rashad brings a wealth of expertise to The First Group, drawing from a strong background in finance and investment banking in the USA and Dubai. He held senior positions in New York and Atlanta before joining DIFC. From there he went on to assist in the launch of DIFX and later furthered his banking career by working with NBK Capital and boutique investment companies. His experience of operations and finance in both private and public companies makes him an extremely valuable asset to The First Group.

Mariano Faz


Mariano draws on more than 12 years of expertise in global hospitality and real estate markets. As an MBA graduate in Finance from EADA in Barcelona, he has held a number of high level positions in the hospitality industry, largely in the fields of Operations and Business Development. Before joining The First Group as Head of Asset Management, Mariano worked as a Senior Consultant in Dubai for one of the largest consultancy companies, Jones Lang LaSalle. Mariano’s varied background and vast knowledge of the industry ensures he has the experience required to successfully lead his team.

Deirdre McCarthy-Betzold


Deirdre has spent most of her 35 year working life developing a career within the property sector, at a managerial level. Her marketing background set a strong foundation for a career in business development, while her post-graduate studies in interior design and architecture led to roles fitting out serviced apartment towers and residences in the region. In 2009, realising the increasing market demand for experts in property management, Deirdre returned to her studies and achieved an internationally accredited diploma within this field. She has taken on projects and turned them into professionally managed, profitable establishments, often reaching 40% above market rates - even during the economic down turn. All the mixed-use properties managed by Deidre have also achieved 100% occupancy levels, a factor that is a real testament to her wealth of experience in business management and operations.

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